Posted by Ed Welsh, Director, Security & Compliance on February 22, 2010 10:50 AM
Part of selling GSI's managed services is dealing with the competitive comparison issue, as prospective clients attempt to determine which managed service provider is the best fit for their IT management needs. The need to compare GSI versus our competition is understandable, but what do you do when there is little to compare us against?
The old and overused idiom, "Apples to Oranges" comes to mind, but does not accurately describe the situation. GSI is most often compared to "hosting" companies because we have hosting capabilities, but to say we are just a hosting company is grossly inaccurate. GSI is a managed services company with hosting capabilities. We provide the entire service – soup to nuts. Most competitors, while they claim to offer a total solution, barely get to the soup.
Maybe a metaphor using the auto repair industry can help clarify our situation as it relates to comparison shopping.

- Space. Every auto repair shop must have a garage in which to put the equipment and vehicles involved. Much like IT hosting companies must have data centers. It is a given that one garage looks much like another. Picking an auto repair shop solely on the presence of a garage would not be prudent. The need for them to have a workable and available garage is a requirement, but you need more criteria to narrow down your comparison. The same goes for hosting companies and their data centers.
- Range of services. Another area of comparison is the type of auto repair services and the expertise with which they are provided. A lot of shops provide standard services and have qualified technicians to provide those standard services on the most common vehicles. These services work fine for a standard high-production vehicle. What happens if your vehicle is a specialized, custom-built unit? The number of auto repair shops that can provide you services drastically decreases. Your selection now depends on the unique traits of the specialized services you require. This applies to IT services, as well. IT systems requiring advanced security and regulatory compliance necessitate specialized services, and narrow your service provider options.
- Who performs the actual work? Let's muddy the waters a bit and carry the metaphor further. Say you have narrowed your auto repair provider selection down to three shops. They all three advertise knowledge of your specialized vehicle. Each shop defines their services using similar terms. Even so, as you dig into one shop's methods, you find that they provide work space and tools, but do not actually do the work. You and your brother-in-law will need to be available to actually perform any work. This kind of discrepancy can be very difficult to discover when picking an IT services provider, and it is painful to realize it after contracts have been signed with an auditor breathing down your neck.
- Do they need direction from you? So, now you are down to two shops that may be able to perform work on your specialized vehicle. As you question the two, you again find a deficiency in one of them. They have the capabilities, the tools and the space, but they can only do exactly what you tell them to. They cannot or will not assist with designing your solution, and cannot point out issues you will encounter, much less account for them. This, again, puts you in a hot seat. Your services contract has turned into space and tools for you to implement.
- Finally ... the needle in the haystack. The last shop you review meets all the requirements and represents the complete solution. Almost like having a dedicated race crew to work on your specialized vehicle. Clearly this is the best choice for the services you need, but it was not easy to identify them. There were not many clues to lead you to them. All the same terminology was used to describe the services, and all three shops were giving assurances that you would get the services you expect.
There are only a small handful of managed security service providers that actually take on the specialized tasks for regulatory compliance, yet you will find many claiming to do so. They all use the same language to describe what they provide, but many simply provide the tools. Since most regulatory requirements include an analysis component, any service provider that is not doing analysis along with data collection will not meet the requirements. Yet they will advertise a fully compliant service offering by assuming the client will spend the time necessary to cover the analysis needs.
When GSI states that a service we provide can meet a requirement, we mean that the service fully meets the requirement. Just as if a full IT team were hired on. The challenge is educating prospective clients on the difference when being compared to providers with less-developed ideas about services.